Hyundai Earns Top Marks in TrueCar Automaker Report Card
Auto industry analyst TrueCar recently released their monthly report card on several major auto brands' success in the market. Using eight different factors to measure performance, including pricing, sales, incentives, customer loyalty and market share, only one of the many brands surveyed received a perfect A+ score Hyundai.
The Korean automaker has taken a huge share of the market recently, with a projected 9% global market share projected for the months of June. Those numbers haven't come out of nowhere, however. Hyundai has been making a concerted effort to rise to the number one worldwide automaker ranking, and the changes they've made have had a noticeable effect on their sales. In May 2011, for example, Hyundai's sales shot up to over 115,000 units, a 43.4 percent increase from May 2010. Such dramatic changes have left other automakers in the dust when it comes to global domination.
The Hyundai Motor Company is the eighth-largest and the world's fastest-growing auto maker. In 1968, Hyundai released its first of several Hyundai models: the Cortina. The Hyundai Excel was the first Hyundai car to enter the United States in 1986, and set a record for the most automobiles sold (126,000) in the first year of business in the U.S. With a track record like this there is no end in sight to this progress.
In its report card, TrueCar noted that Hyundai had lowered incentives spending and inventory turn rates. Meanwhile, they've made their cars more affordable and safer, Hywhich in turn has increased customer loyalty. These factors ensure that Hyundai will continue to top the market not only in the next few months, but likely for several years to come.
Parkway Motorcars is proud to offer Hyundai vehicles at their dealerships. We'd love to answer any questions you may have. Please call us at661.253.4441 or email: khalbeisen@goparkway.net. View our entireParkway Motorcars Inventory at http://www.goparkway.com/.
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